December 28, 2015

Hyundai Card Music Library + Understage Wins 2015 IIDA Global Excellence Award

LOS ANGELES – The International Interior Design Association (IIDA) in collaboration with Designworks, a BMW Group Company, named the Gensler-designed Hyundai Card Music Library + Understage a recipient of the 2015 IIDA Global Excellence Award in the Entertainment category. The annual worldwide design competition honors and celebrates outstanding originality and excellence in the creation of international interior design and interior architecture projects.
IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP, commented on the impact and reach of the awards program: “One of the most rewarding aspects of the Global Excellence Awards is seeing the variety of approaches to a design concept. The international nature of the competition is exceptionally inspiring as we think about the growing impact interior design has made on the community at large.”
Projects for the Global Excellence Awards were reviewed by Julio Braga, FIIDA, LEED AP (Design Director/Principal, IA Interior Architects, New York Office); Federico Delrosso, IIDA (Owner, Federico Delrosso Architects); Johannes Lampela (Creative Director, Designworks, a BMW Group Company); Emanuela Frattini Magnusson, AIA, LEED AP (Global Head of Design, Bloomberg LP); and Patricia Rotondo, IIDA (Design Principal, Chipman Design Architecture).
Hyundai Card Music Library + Understage will be officially honored at Maison & Objet Paris on January 23, 2016.
Project Description
Conceived as a comprehensive forum for music performance and education, Music Library + Understage consists of a concert hall, an artists’ lounge complete with practice studios, an open performance plaza, a café, and a carefully curated music library for Hyundai Card members. The music library is the striking home to more than 10,000 hand-picked vinyl records and 3,000 books from the 1950s to present day, including a complete set of Rolling Stone magazine.
Music counterculture of the 1960s forms the core of the project concept, with inspiration drawn from street music culture and an industrial-themed aesthetic. Enlisted to design the interior space and the exterior positioning, Gensler worked closely with Hyundai Card to integrate the building, designed by Moongyu Choi with Ga.A Architects, with an interior designed to appeal to the senses and create a very strong experience for the user. “There’s a lot of beauty, emotion and authenticity that comes from imperfection,” explains Gensler Principal Philippe Paré. “That’s exactly the feeling we wanted to create throughout the space.”
To create a sense of time and place, “our team’s approach was to honor the beauty of imperfection that comes from natural materials used with integrity and craftsmanship,” said Gensler Design Director Sabu Song. “For example, exposing the natural aging process of steel in various stages from cold rolled steel to fully weathered Corten steel, exposing welding marks on metal and hardware, heavy hand stitching on soft goods. We wanted the space to be emotional and nostalgic.”
Selecting materials that would age naturally was equally important as finding installation artists who could create grungy, yet beautiful, artwork. The team engaged and collaborated with renowned street artists JR and VHILS. The collaboration efforts with JR, using Bill Owen’s historical Altamont Festival photography, resulted in a billboard-sized mural serving as a backdrop to an outdoor performance space, providing street recognition and immediately engendering a strong sense of place within the emerging neighborhood.
For project images and additional information, please see the IIDA website. High-resolution images and Gensler interviews are available upon request.
Gensler Contact
Ashley Hudson
+1 213.327.3096
IIDA Contact
Vera Reinke
+1 312.379.5171