Aaron is a designer who thrives on the fast-paced creative process of translating brands to the built environment. A Firmwide Retail Practice Area Leader, he also serves as a Studio Leader and Design Director for Gensler’s Los Angeles office. In more than a decade with the firm, Aaron has been responsible for a range of award-winning projects that have helped to redefine and elevate the brands with which he’s worked. Aaron believes in and promotes a holistic design approach that considers the many different opportunities to shaping a strong user experience. Utilizing his diverse design background, Aaron pairs an understanding of human behavior with the exploration of environmental, architectural, retail and graphic design solutions to create projects with user experiences that are as considered and cohesive as they are comprehensive. He holds a Bachelor of Architecture from Pratt Institute.