George’s universal approach to design is demonstrated in his versatility with different projects at all scales of design, from a spoon to a skyscraper. To his role as a Product Design Practice Area Leader, George brings a holistic approach to creating award-winning designs. He also has served as a Gensler Regional Practice Area Leader for Entertainment, Mixed Use and Sports. Prior to joining Gensler, George was a Professor at Facultad de Arquitectura de la Habana in Cuba. A Gensler Senior Associate, he earned a degree in architecture, magna cum laude, from the ISPJAE.