Greg Sherlock

Director, Sports Practice Area Leader

Greg is a specialist in large-scale sports and hospitality design. He’s led a wide range of projects, including urban design, facility master planning, sports, hotel, entertainment and brand activation over his 25+ year career. As both a Director and Global Design Strategist, he thrives on pushing the envelope early in the design process. His strengths include visual storytelling and innovative problem-solving, and he strives to facilitate the collaborative process. He often speaks and writes on the evolution of the sports industry and enhancing the user experience.