Tim Etherington

Managing Director, Principal

A true globe-trotter, Tim’s career spans 15 markets on four different continents. A brand and retail expert with more than 20 years of experience, his deep understanding of client needs in the workplace and retail market stems from a passion for building powerful brands and engaging employees. He delivers successful strategies and solutions where business objectives are attained, people thrive and creativity flourishes. As Managing Director of Gensler Shanghai and Seoul, Tim has cultivated an in-depth and nuanced understanding of cultural differences and how these impact the creative collaboration process. His commitment to educating and mentoring aspiring local design professionals extends to active participation in key industry events and associations, including 100% Design, the Architectural Society of China and Interior Design Magazine. Tim is also a regular speaker for other associations like CoreNet Global, IIDA, BIID and the British Chamber of Commerce, where he continues to share his China market knowledge to support the growth of various global corporations.