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101 Tech: Brand Design

San Jose, California

To elevate the marketing story for this vacant 280,000-square-foot Silicon Valley office space, Gensler created an immersive visual experience and compelling leasing story aimed at brokers and potential tech tenants. Thoughtful storytelling and super-sized, punchy graphics framed general information about the building and its assets in a refreshing way; and fun visual cues highlighted the property's differentiators and wellness benefits, such as expansive natural light and outdoor amenities. An 11-stop tour through the property included interactive iPad stations loaded with panoramic simulations of the space, creating a memorable marketing story that resulted in a signed tenant soon after installation.