Forever 21

San Francisco, California
January 1st 2005

Forever 21's 30,000-square-foot San Francisco store mixes the hip and energetic vibe of its young customer base with a historic Beaux Arts structure to achieve a unique atmosphere to showcase its trend-driven fashions. Gensler preserved the building's historic elements (see also: One Powell Street) and added new retail features to maximize capacity and generate interest through three floors of space. Custom chandeliers hang from the original coffered ceiling, greeting shoppers as they enter a two-story rotunda. New escalators enliven the space with large-scale graphics, and vibrant lighting illuminates adjacent walls.

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About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.


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