For five years, Gensler has worked closely with Interface, the world’s largest manufacturer of modular carpet, to design the company’s annual report. For each edition, Gensler identified the current “big story” and then developed a strategy to communicate that story. In the 2003 report, Gensler uncovered and highlighted compelling stories within the organization. The 2005 report positions Interface’s products as industry-leading and fashion-forward. For 2007, the report served as the company’s introduction of its new rebranding and commitment to environmental responsibility. Gensler coordinated and directed photography, both on location and in staged environments, to showcase Interface’s products and market segments.
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.