London Stock Exchange:
Brand Design

London, United Kingdom
January 1st 2004

Designers carefully integrated the project's comprehensive graphics package within the overall design concept to create an attractive and functional system. The design scheme uses the building's new location, Paternoster Square, as a graphic mechanism to refer to the world's other global financial centers. Individual meeting rooms are designated by a series of colored squares, representing global map references that were then further integrated with the door signage, glass partitions and wall graphics. Signage wrapped around corners and embedded in the floor serves as a complementary element to the architecture.

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