Dickstein Shapiro:
Brand Design

Washington, D.C.
January 1st 2006

In parallel with the design of Dickstein Shapiro’s Washington, D.C. law offices, Gensler undertook a branding effort to develop and convey a new identity as well as update their overall communication efforts. The new positioning is demonstrated in collateral/marketing materials, advertising campaigns and the new office space. Dickstein Shapiro’s innovative approach led Gensler to develop a new tagline — “Experience Innovation” — that serves as the centerpiece of the branding.

Related content:

http://www.gensler.com requires a more recent version of the Flash player than you currently have installed, and JavaScript turned on to view this content.

Please download the most recent Flash player.


About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.


Download Gensler's Fact Sheet (pdf) for more information regarding the the services we provide, markets we support, our locations and our leadership.


Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.