Dickstein Shapiro:
Brand Design

Washington, D.C.
January 1st 2006

In parallel with the design of Dickstein Shapiro’s Washington, D.C. law offices, Gensler undertook a branding effort to develop and convey a new identity as well as update their overall communication efforts. The new positioning is demonstrated in collateral/marketing materials, advertising campaigns and the new office space. Dickstein Shapiro’s innovative approach led Gensler to develop a new tagline — “Experience Innovation” — that serves as the centerpiece of the branding.

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