In working with developer Monument Realty on the design and development of a 600-foot streetscape and retail zone between the Navy Yard Metro Station and the Washington Nationals’ new home, Gensler facilitated a visioning session, from which emerged the project’s framework and tone. One essential aspect of the session was the creation of a “storybox” in which participants used images, words, colors and objects to visually convey their expectations of Half Street. The resulting design strategy and brand positioning set the direction for all subsequent aspects of the project including retail, outdoor spaces, residential and commercial buildings.
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.