Chicago, Illinois
January 1st 2004

Gensler and Pantone have partnered on a number of projects, including showroom designs for NeoCon 2002, 2003 and 2004 that showcased the Pantone for Architecture and Interiors range of products. In redesigning the literature for that product line, as well as for Pantone for Fashion and Home products, Gensler looked toward encouraging the contract industry to adopt the system, already well-known in the graphic design industry. Print materials included fact-heavy data and pricing sheets as well as image-heavy “concept brochures” that function as an inspirational editorial presentation of products and colors.

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As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.


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