Pantone

Chicago, Illinois
January 1st 2004

Gensler and Pantone have partnered on a number of projects, including showroom designs for NeoCon 2002, 2003 and 2004 that showcased the Pantone for Architecture and Interiors range of products. In redesigning the literature for that product line, as well as for Pantone for Fashion and Home products, Gensler looked toward encouraging the contract industry to adopt the system, already well-known in the graphic design industry. Print materials included fact-heavy data and pricing sheets as well as image-heavy “concept brochures” that function as an inspirational editorial presentation of products and colors.

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