Toys“R”Us

New York, New York
January 1st 2001

Two former Broadway theaters are combined architecturally to create the expansive, column-free, four-story flagship superstore for this renowned retailer. An unprecedented combination of innovative retail design, entertainment architecture and groundbreaking graphic communication has resulted in not just a shopping experience, but a premier tourist destination. A 60-foot-high indoor Ferris wheel greets customers and offers panoramic views of the store. To stand out in media-dense Times Square, the building’s entire façade was transformed into a billboard; the high-tech system is controlled digitally, but allows for views into the store and creates an intriguing experience for visitors inside and out as they watch the six image surfaces revolve.

Related content:

http://www.gensler.com requires a more recent version of the Flash player than you currently have installed, and JavaScript turned on to view this content.

Please download the most recent Flash player.

 

About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.

 

Download Gensler's Fact Sheet (pdf) for more information regarding the the services we provide, markets we support, our locations and our leadership.

 

Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.