In repositioning the Aladdin Hotel and Desert Passage-themed retail environment, Planet Hollywood aimed to “de-theme” and create an engaging, contemporary shopping destination. In the redesign, Gensler set a tone that is active and energetic, expressed by a vibrant and colorful graphics program that features coordinating wallpapers and surface treatments, furniture, fabrics and floorings. The vivid play between color, scale and geometry makes a bold statement, punctuating the spaces above and between storefronts. Encompassing public areas, signage, wayfinding and retail tenant guidelines, the repositioning spanned the center’s 1.5 miles of retail space and has since yielded increased rents, occupancy, visitors and sales.
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.