Added Value

Los Angeles, California
January 1st 2007

Gensler and Added Value agreed on the importance of respecting the legacy of the historic building they were moving to, the famed home of the Hanna-Barbera animation studio.  The design adapts the iconic shapes, colors and forms from the Hanna Barbera era to bring to life the client’s culture, goals and desire to improve the way it works. This was achieved by leaving the building infrastructure as untouched as possible, creating clear contrast between the old and new.  By strategically repeating iconic design elements throughout the space, the workplace provides structure for a more open environment that celebrates collaboration but provides space to focus.

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About Us
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.


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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.