EMI Music Japan

Tokyo, Japan
January 1st 2008

A change in ownership and consolidation necessitated a thorough makeover of not only this client’s workspace, but its corporate image as well. Seeking to forge a single identity fostering unity and intra-company communication, the design respects the discrete identities of five separate business units. Each of five natural elements — wood, water, metal, fire and stone — provides a distinct identity for each business unit, with handmade objects serving as focal points at each workspace’s entrance. The overall concept stems from traditional Japanese kumiki toys, wooden puzzles characterized by intricate joinery that can be reassembled in different ways.

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