Gensler is working to reconstruct and rehabilitate the Los Angeles Memorial Coliseum, a National Historic Landmark. The project is being planned and strategically coordinated to take place over a three- to four-year period so not to disrupt USC’s football program. Improvements include complete concrete repair and rehabilitation of the bowl; restoration of the classic Olympic peristyle; 92,000 new armchair seats; new press box/suites; new concessions and restrooms; new video, scoreboards and sound system; and other ancillary facilities. Gensler is also developing new branded graphics throughout the complex.
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.