McEvoy Ranch

San Francisco, California
January 1st 2008

Developing an iconic retail store concept for the largest U.S. producer of organic, estate-grown olive oil meant enhancing the brand’s positioning and profile in the community. Gensler worked closely with owner Nan Tucker McEvoy’s team to refine the articulation of the brand’s image — both in the small historic Ferry Building store and on product packaging. With imagery and natural materials inspired by the company’s Petaluma, Calif., headquarters ranch, the San Francisco store conveys McEvoy’s “fresh from the ranch” approach, refining the brand’s presentation and drawing customers into its warm, friendly space.

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