Developing an iconic retail store concept for the largest U.S. producer of organic, estate-grown olive oil meant enhancing the brand’s positioning and profile in the community. Gensler worked closely with owner Nan Tucker McEvoy’s team to refine the articulation of the brand’s image — both in the small historic Ferry Building store and on product packaging. With imagery and natural materials inspired by the company’s Petaluma, Calif., headquarters ranch, the San Francisco store conveys McEvoy’s “fresh from the ranch” approach, refining the brand’s presentation and drawing customers into its warm, friendly space.
As architects, designers, planners and consultants, we partner with our clients on some 3,000 projects every year. These projects can be as small as a wine label or as large as a new urban district. With 2,000+ professionals networked across more than 30 locations, we serve our clients as trusted advisors, combining localized expertise with global perspective wherever new opportunities arise. Our work reflects an enduring commitment to sustainability and the belief that design is one of the most powerful strategic tools for securing lasting competitive advantage.
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.