The 365: AIGA Annual Design Exhibition

New York, New York
January 1st 2005

To celebrate the graphic arts industry's best work in 2005, Gensler collaborated with the American Institute of Graphic Arts (AIGA) to conceive a display system as ingenious as the pieces on exhibit. Highlighted by a simple, iconic lightbulb, each piece is accompanied by a statement from the designer. As visitors view each piece, a light bulb wired to a motion sensor illuminates a translucent credit panel serving as a backdrop for the entry. As visitors trigger each sensor, text containing the designer's "big idea" is highlighted. The exhibit design is organized to showcase both the individual and collective excellence of the featured work.

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