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Blackpool Conference and Casino Quarter

Blackpool, United Kingdom

Gensler won a dual appointment as both master planner and architect for Blackpool’s new Conference and Casino Quarter. Seen as a key part of the £1.4bn master plan to transform Blackpool into a resort with international appeal, the development will contain 2.7 million square feet of entertainment, hotel, conferencing and casino development on a 20-acre site. The United Kingdom’s first “super casinos” aim to be the star attraction of the site and were designed to strengthen Blackpool’s reputation as a destination that evokes fun and excitement.