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Blue Shield of California

San Francisco, California

This new store-in-store concept is a physical manifestation of Blue Shield’s brand strategy and personality. The design is modern and approachable, featuring a palette of crisp whites, warm wood finishes and fresh, leaf-green accents complementing the company’s traditional namesake blue. Located inside a Lucky grocery store, every inch of its 500-square-foot footprint is designed to function to its fullest potential. Incorporating lounge seating, touch-screen workspaces, three private offices and a nurses station, the space’s visual appeal and convenience combine to beckon new and existing members to think about their overall health and wellness.