1 of 5

Choose Chicago

Chicago, Illinois

Life after dark is increasingly important to cities around the world, as a new wave of urbanization sweeps through and tourism becomes more vital to their economic success. To boost Chicago’s vibrancy and appeal, Gensler developed a lighting master plan for the Choose Chicago tourism board that would enrich the experience of visitors and residents alike. The design vision identifies opportunities for lighting and projection onto architectural, infrastructure and natural elements – allowing each venue to shape its projections, and Chicago to showcase its signature skyline. The plan also incorporates new lighing technologies that engage the spectator educationally and advance energy efficient lighting research.