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Dallas Opera Center for Performing Arts: Brand Design

Dallas, Texas

Looking to create a space that would support its philanthropic and fundraising efforts while successfully communicating its rich history, the Dallas Opera enlisted Gensler to design a newly branded lobby and reception area featuring an Endowment Wall that would honor its donor community in a unique and modern way. Inspired by the idea of the crescendo, the Endowment Wall features donors’ names engraved onto individual wood blocks and grouped together to evoke a collection of voices extending out into the space. Solid Claro walnut was carefully selected for its stunning natural variation resulting in a truly unique recognition for each donor.