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Fuego Cocina y Tequileria

Arlington, Virginia

Gensler worked closely with the owners of Fuego Cocina y Tequileria to create a brand identity that would seamlessly blend a casual, neighborhood feel with a more modern, upscale atmosphere. Featuring vivid colors and modern graphics, the new identity design includes an updated logo design and new signage and environmental graphics, and features a striking mural that spans over an open, soaring staircase. To help the restaurant stand out amongst its neighboring shops and restaurants, Gensler incorporated vivid awnings and bold graphics to the exterior façade, while the interior space is softened by a vintage-style neon sign that complements the restaurant’s industrial style furniture and décor.