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Goodwin Procter LLP, San Diego

San Diego, California

In a twist from the traditional design process, Goodwin Procter’s new San Diego office was designed before staff existed to inhabit it; the firm’s recruitment efforts depended heavily on the creation of an “established” image. Using internal benchmarking data, Gensler developed a space program, executing it through the use of rich, dark materials accented by polished white marble, custom millwork and accessories. Adding a bit of whimsy, one wall of a main corridor portrays a ghostly image of a well-stocked law library, a nod to the technology-driven changes that have rendered such amenities nearly obsolete.