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Harman International Flagship Store: Brand Design

New York, New York

For its first North American flagship retail store on Madison Avenue, Harman International – parent company to a number of premium audio brands including Harman/Kardon, JBL and AKG – sought an engaging and memorable space to showcase its products. Against the backdrop of the brand’s bold color palette, the clean, cool and futuristic new store incorporates digital touchpoints where customers can interact with the Harman product portfolio, while celebrating each product’s unique personality and history – all supporting the overarching Harman story.