Hyundai Motor America Headquarters Workplace Strategy

As part of the design and planning process for Hyundai Motor America’s new headquarters, Gensler developed a comprehensive workplace strategy for how Hyundai’s future workplace can best support its business goals, culture and brand. Visioning sessions, interviews and focus groups gave an understanding, from multiple perspectives, of Hyundai’s workplace needs; these findings were synthesized into a set of key insights into the company’s workplace culture, space utilization and work process, forming the basis for guiding principles and guidelines that will drive decision-making across the company.