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Miracle Mile Shops at Planet Hollywood

Las Vegas, Nevada

In repositioning the Aladdin Hotel and Desert Passage-themed retail environment, Planet Hollywood aimed to “de-theme” and create an engaging, contemporary shopping destination. In the redesign, Gensler set a tone that is active and energetic, expressed by a vibrant and colorful graphics program that features coordinating wallpapers and surface treatments, furniture, fabrics and floorings. The vivid play between color, scale and geometry makes a bold statement, punctuating the spaces above and between storefronts. Encompassing public areas, signage, wayfinding and retail tenant guidelines, the repositioning spanned the center’s 1.5 miles of retail space and has since yielded increased rents, occupancy, visitors and sales.