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Newmark Schools

Scotch Plains, New Jersey

Celebrating the innovative and unique teaching model at Newmark, a not-for-profit school that serves students with learning disabilities and behavioral disorders, Gensler re-envisioned the organization’s brand voice to illustrate its progress, excellence and student achievements. Inspired by the school’s vision, for each student to pursue their dreams through academic and personal success, the new brand design utilizes compelling photography, aspirational messaging, and bold colors and graphics. In addition to updating the organization’s marketing collateral, Gensler designed a new comprehensive signage program that includes an extensive donor recognition system and features a capital campaign wall honoring more than 200 donors.