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Siena: Brand Design

Washington, D.C.

Enlisted to help promote Siena’s curated collection of architectural interior flooring, Gensler developed an extensive brand design program for the collection that combines diverse products from multiple manufacturers under a new, unified umbrella brand. From the logo and packaging design to the color palette, the distinct look and feel of the collection successfully distinguishes the Siena brand from its competitors. Completing the brand design is a highly interactive website that encourages designers to browse flooring options by color palette and material needs and features vivid imagery that captures the personality and character of the materials and brands.