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Start-up Field Guides

San Francisco, California

To position Gensler as an optimal design partner for start-up and early-stage tech companies, we developed the “Start-Up Field Guides.” The booklet series illustrates how our innovative design expertise applies to the unique ways these tech firms think and work. The booklets serve to guide start-up businesses through the process of leasing and building out their offices, while also encouraging a healthier design approach for employees, the environment and the surrounding community. Colorful and collectible, the booklets demonstrate that good design can be approachable, fun and attainable.