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Syracuse University, Newhouse II School of Communications: Brand Design

Syracuse, New York

This comprehensive environmental graphics and donor recognition program highlights two new components of Syracuse University’s S.I. Newhouse School of Public Communication. In the atrium of a new building lobby, the Dick Clark Studios honors the media icon with a two-story, bas-relief logo executed in “Syracuse Orange” millwork panels. An adjacent interactive digital experience celebrates Clark’s career and influence on public communications; another recognizes campaign donors. Upstairs, donors to the Alan Gerry Center for Media Innovation are recognized on glass panels activated with a kinetic pattern that reveals the words “Media Innovation” – a visual metaphor for the evolving ways in which media is created and delivered to the public.