Founded in 2010, TechHub is a growing community of thousands of creative entrepreneurs and a network of spaces for startups. Offering flexible workspace facilities, events, workshops, advice sessions, contacts and press opportunities, TechHub has evolved into an important tech industry network. Enlisted to design TechHub’s London location in Shoreditch’s ‘Silicon Roundabout’, Gensler worked to combine creative thinking with raw urban character to yield an energetic yet functional montage of exposed concrete, plywood and glass in just 90 days. Colorful internal lighting placed in the second floor windows creates external brand identification and impact, visible from the nearby underground station and the Old Street roundabout. The resulting design successfully communicates TechHub’s energetic and dynamic startup culture, while serving as a perfect case study of how companies can rapidly and affordably transform a space.