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Traffic Museum

San José, Costa Rica

For its second year anniversary, Costa Rica’s leading fashion magazine, Traffic, wanted to celebrate in a unique and memorable way. The magazine approached Gensler to design a pop-up museum and exhibition at the landmarked Museo del Oro Precolombino (Pre-Colombian Gold Museum). The whole two-week event organized under the concept of “El Patrimonio nos viste,” or “Heritage clothes us.” The main exhibition of 10 locally designed fashion pieces in the underground museum – all inspired by the Museo del Oro’s collection – was connected by gold string to the 5 x 5 gold-mirrored cube placed in the public Plaza de la Cultura above. Drawing unprecedented foot traffic and attention, the multifaceted installation culminated in an impromptu public fashion event showcasing the work of local designers.