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Universal Fibers - Neocon 2016

Chicago, Illinois

Working closely with Universal Fibers, Gensler designed the tradeshow booth for NeoCon 2016 where the company’s newest product, ThriveTM, would be unveiled. To highlight the product’s features – most notably, the lightest carbon footprint in the carpet industry – bold, eye-catching column graphics delivered key messaging on three sides. Freestanding islands offered pull-cards and interactive displays on color, sustainability and other product characteristics. A full-length feature wall with animated projection graphics of the company’s values served as an inviting area for engagement. Over the three-day show, visitors contributed to a developing wall graphic that ultimately resulted in an appealing fiber display.