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University of East London, Knowledge Dock: Brand Design

London, United Kingdom

The University of East London approached Gensler to transform and redefine its Knowledge Dock for the next generation of students. Inspired by the openness of tech-sector environments, the new space aims to stimulate ideas, co-working and co-learning.  In order to connect the facilities’ two floors, the brand design team developed a simple graphic style with a bright color palette that gives the Knowledge Dock a bold identity, while guiding users through its layered space. Intersecting layers of colorful vinyl shapes create a visual language that conveys the concepts of collaboration, creativity, focus and flexibility now critical to students and professionals alike.