University of East London, Knowledge Dock: Brand Design

The University of East London approached Gensler to transform and redefine its Knowledge Dock for the next generation of students. Inspired by the openness of tech-sector environments, the new space aims to stimulate ideas, co-working and co-learning.  In order to connect the facilities’ two floors, the brand design team developed a simple graphic style with a bright color palette that gives the Knowledge Dock a bold identity, while guiding users through its layered space. Intersecting layers of colorful vinyl shapes create a visual language that conveys the concepts of collaboration, creativity, focus and flexibility now critical to students and professionals alike.