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Wenger Swiss Army

Boulder, Colorado

A small space in a historic building on Boulder’s Pearl Street Mall is home to the 116-year-old Wenger brand’s newest product line — footwear. As makers of the iconic genuine Swiss Army knife, Wenger has a rich brand legacy built on authenticity, value and a love of the great outdoors. The store communicates that legacy in ways that customers can see, touch and feel. Each product is displayed in a gallery-inspired layout to reinforce a tactile shopping experience unavailable in online shopping. The result: a flagship store that connects shoppers to a powerful, positive retail experience.