This international advertising agency opened a Minneapolis office to support a strategic client; that working relationship became a key project driver: The space needed to be welcoming and support all-day work sessions while projecting a distinct identity. An authentic architectural character is revealed through concrete floors, structural elements and open ceilings. Public and private areas in the small space blur but are delineated through wall graphics, artwork, furniture and textiles. Simple materials including steel panels, white subway tile and butcher block in built areas balance the playfulness of open areas. A multifunctional kitchen and meeting areas allow for maximum flexibility.