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William Wrigley Jr., Co.

Chicago, Illinois

Gensler collaborated with Wrigley on several projects to create an extensive branded workplace program that would enhance its offices’ interior design and improve corporate culture, allowing employees to gain a greater understanding and closer relationship to Wrigley’s many brands. Building upon an internal rebranding effort completed in 2011, Gensler’s program included updating the visual language and graphics in Wrigley’s Global Innovation Center, Engineering Technology Center and the company’s North American headquarters, Wrigley River North. Modern furnishings let the colors and graphics take center stage. Design elements include three-dimensional walls featuring brand colors and flavors, display cases illustrating the company’s history and large-scale indoor billboards.