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Zimmerman Advertising: Brand Design

Fort Lauderdale, Florida

Gensler has partnered with Zimmerman Advertising’s parent company, Omnicom, on multiple brands, creating workplaces that energize, inspire and support employee – and client – innovation. Zimmerman sought the same results in relocating into a five-story building in Fort Lauderdale. The building’s glass exterior features a large-scale identity graphic, a theme carried indoors to provide identity for various workplace functions. On the creatives’ floor, “the Factory” provides a place of respite, with a lounge, coffee bar and moveable bleacher seating. Unique graphics and architectural details, including changing colored lights in white corridors, connect different areas with one another, and to reception through the interconnecting stair soaring through the spacious office.