2000 Avenue of the Stars delivers on a promise that a new office building would complement Los Angeles' iconic Century Plaza Towers and breathe new life into a once prestigious Westside address.
Confronted with an under-performing asset in a business district renowned for high-profile professional services tenants, Trammell Crow Company looked to Gensler to reposition the former ABC Entertainment Center and restore the luster of the Century City superblock.
After mulling renovation of existing buildings and amenities, Gensler's design team decided the best option for success was a new building with marketable 28,000-square-foot floor plates.
In order to fit the client's 795,000-square-foot requirement within the 12-story height limitation, the building comprises two towers joined at the top and bottom by full-floor spans.
Rather than compete with the adjacent 44-story Century Plaza Towers, 2000 Avenue of the Stars forms one complementary partner—a tower set on its side with a signature void elegantly punched through its massing.
A 30-foot grade difference between the bases of the new building and the Century Plaza Towers provided the opportunity to introduce a gently sloping 3.5-acre park.
The park replaces what, in the old Entertainment Center, was a hardscaped plaza that stepped down the grade change with three levels of retail.
The planted lawn improves storm water management and reduces heat island effect.
"This is now one of the great parks in Los Angeles," says Robert Jernigan, principal and managing director of Gensler Los Angeles.
"It helped reposition this site as a world-class office space and created a successful destination for this area of Century City."
Building on the greening of the plaza, the design team incorporated sustainable features such as insulating low-emittance windows and outside air economizers that draw in outside air to supplement the building's HVAC system.
Through these and other measures, such as solar-shading devices on the south façade, Gensler's design cut the building's energy demand by 16 percent and reduced by 20 percent the project's water consumption.
With its proximity to Westfield Century City mall, The Century Plaza hotel and office buildings, 2000 Avenue of the Stars acts as a catalyst for the district's connectivity.
Where the old project was accessible only by tunnel, 2000 Avenue of the Stars opens to Constellation Place and Avenue of the Stars, the main intersection in Century City.
The new park provides an inviting destination where office tenants, visitors and the community at large can meet and engage their surroundings.
The building has exceeded expectations, attracting neighbors, complementing Century Plaza Towers and attracting high-profile Creative Artists Agency as its anchor tenant.
That lease was another win for Century City, which has been siphoning talent agencies from adjacent Beverly Hills in recent years.
"With the associated amenities the project brings to the site, Century City now has another asset that can service the entertainment industry," says Jernigan. "Not only did this project demand higher rents, but it has led to an overall reduction in vacancy in Century City."
Christopher Keough (Gensler—Los Angeles)
with Gensler Firmwide Communications
Benny Chan, Fotoworks
*For detailed information, please roll over imagery on individual story pages.
Ben Conrad (Gensler—Los Angeles)
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Download "Design Update: The Ritz-Carlton and JW Marriott at L.A. LIVE" (pdf) to learn how L.A.'s sports-entertainment district gets its landmark.