Westfeild Century City
Los Angeles, California
The embrace of iHumanity is transforming leisure’s categories, blending old and new.
The retail/virtual way people live is prompting a revolution in the retail experience.
Gensler researchers take on the challenge: quantifying the value of experiential design.
Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal values, and are willing to...
Can department stores compete again? Many department stores currently sit on a precipice: sales are languishing, malls are struggling, and their...