Retail & Consumer Experience
TOCA Social Birmingham
UGG Xintiandi Flagship Store
Café Joyeux
Bar Bludorn
Wayfair
The Egyptian Theatre
Cadillac City, Zurich
NBA Store London
JIDU ROBOVERSE Sanlitun Experience Center
Forever 21 Flagship Store
Bottega Nunciatura
TOCA Social
Costa Coffee
Assembly Food Hall
NBA Store Sydney
Real Agave
Honor Life Store
NBA Store Berlin
100 Stockton
Holt Renfrew The Studio
NBA Store Paris
Fenway Center
Sixty Vines at Assembly Food Hall
Denver Beer Company, South Downing
Studio M
Sephora @ Pitt Street
NBA Store Melbourne
What’s the Recipe for Retail Success? Food
Retail Design for Better Consumer and Employee Experiences
Elevating the Retail Experience: 4 Lessons From Airport Lounge Design
Using Experience Strategy to Design What People Truly Want
What Makes a Great Retail Experience? Community, Connection, and Exhibition
From Stores to Stories: Immersive Experience and the Future of Retail
Magnetizing People & Places Through the Power of Brand
Why Brand Fleets Are Key to Creating an Engaging, Multiplatform Experience
Implementing Sustainable Design Strategies in the Retail Environment
China’s Honor Life Store Shows How Retail Design Acts as a Cultural and Brand Lens
Hybrid Retail: 6 Principles for Meaningful Customer Engagement
What the Workplace Sector Can Learn From Retail’s 20+ Years of Designing Hybrid Experiences
Adaptive Reuse Brings New Vibrancy to Silicon Valley’s State Street Market
Design Forecast 2022: Retail
Trends Shaping the Future of Mixed Use and Retail Centers
Blending, not bifurcation, is the formula for consumer engagement.
Experiences are no longer either/or; they are AND. Through the years, we’ve seen the full spectrum — from convenience to engagement, from transaction to experience. Today, brands must strike a balance and find the right blend to meet consumer needs and create relevance for physical retail space, also recognizing where other channels can fill gaps.
Physical-human-digital (PHD) is the baseline of consumer engagement.
As physical and digital experiences continue to blur, the intersection is increasingly important to map. Brands are investing in digital retail experiences that are additive in a meaningful way — introducing ease, streamlining processes, or creating connection. In many cases, a consumer’s own device is the best way to generate engagement, providing the choice to have a digitally augmented — or totally analog — experience.
Hypercuration elevates the role of physical space.
To differentiate physical space from online engagement and connect with consumers on a local and personal level, brands and retailers will edit in-store assortments to be more meaningful and relevant. Curating products based on context, location, or even personal preferences will also simplify the decision-making process, freeing up space for a greater focus on the brand and additional experiences.