Lara Marrero

Retail Leader, Studio Director, Principal

Lara joined the Gensler team in 2002 and has more than 18 years of experience spanning retail, hospitality, and entertainment experiences. As strategy director and one of Gensler’s Retail Leaders, Lara brings insights that result in innovative and powerful strategies that generate engagement between brands, places, and people. With an education that spans psychology, advertising, marketing, and cultural anthropology, she has honed her ability to translate complex global consumer trends into understandable, workable, and profitable outcomes for her clients, including Microsoft, Harrods, C&A, and HB Reavis. She was also named as one of design:retail magazine’s 40 under 40 in 2017 and is considered a leading voice on the future of retail; regularly sought after to speak at influential events and with leading publications and national media.

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