Barneys New York’s brand ethos — taste, luxury, humor — is one of the most distinctive in the world of luxury retail. In 2004, the company set out on an ambitious expansion plan, working with Gensler to develop five new retail stores. While every Barneys store incorporates features such as open-plan circulation, a central staircase, and custom artwork, each location provides opportunities to reinterpret these iconic elements. In Dallas, Gensler created an evocative customer experience shaped by bold works of art. In Scottsdale, local materials were employed that reference the vernacular landscape. In Chicago, a new six-story building replacing Barney’s outgrown flagship blends the city’s classic forms with Barneys’ contemporary wit.