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Capital One West Creek One

Richmond, Virginia

How to guide thousands of technology-driven team members around a corporate campus of 10 buildings in an efficient and engaging way? That was the challenge presented by this campus-wide renovation. For the first step – the design of West Creek One – Gensler developed a comprehensive signage system featuring a series of “digital totems.” These information towers serve as beacons – one on each floor – providing interesting, interactive wayfinding tools and compelling brand content appropriate for team members and visitors alike.