As the leading healthcare network in Massachusetts, Mass General Brigham's Assembly Row campus was designed to establish a sense of place for the brand--illustrating their heritage and propelling their future. Gensler developed a comprehensive and thoughtful design program focused on environmental graphics, signage, and wayfinding throughout the ground-up administration building and adjacent parking garage. Speaking to their rich past in the healthcare community, tone-on-tone environmental graphics throughout the depict historic medical firsts, legacy imagery, and compelling quotes from organizational leaders. Outside, exterior signage and wayfinding identifies the building from the highway and greater Boston skyline and provides campus placemaking, welcoming both pedestrian and vehicular traffic. Environmental signage highlights landscape features throughout the campus showcasing wellness in natural elements, such as the rain garden, reclaimed wood benches, and native planting.