Working closely with Universal Fibers, Gensler designed the tradeshow booth for NeoCon 2016 where the company’s newest product, ThriveTM, would be unveiled. To highlight the product’s features – most notably, the lightest carbon footprint in the carpet industry – bold, eye-catching column graphics delivered key messaging on three sides. Freestanding islands offered pull-cards and interactive displays on color, sustainability and other product characteristics. A full-length feature wall with animated projection graphics of the company’s values served as an inviting area for engagement. Over the three-day show, visitors contributed to a developing wall graphic that ultimately resulted in an appealing fiber display.