USAA partnered with Gensler to create a design for their regional office that improves all aspects of the working environment by allowing the company to work more efficiently and collaboratively; host clients and visitors in a welcoming, dynamic space; effectively train employees; and attract a wide variety of new talent. The design standardizes USAA’s universal planning concept to allow for future growth and adaptability. A new innovation center on the second floor is the greatest departure from USAA’s previous work environment. Envisioned as a creative think tank, this technology-enabled space is specifically designed to help foster creativity and ingenuity. The new office projects a sense of tradition and integrity, and, like the company itself, the space is timeless and classic.