Retail stores have become so much more than a place to transact. People can do that online. Now, when people go shopping they expect to stay and play instead of grab and go. Brands are responding by creating spaces where customers can test products, play games, grab a cocktail, or attend an event. Here are seven retail destinations that are helping to reimagine the shopping experience.
To find out more about our research into the characteristics of a great retail experience, download the Experience Index: Retail report.